Catherine Wargo Roberts
Content Strategist/Designer
+ UX Copywriter
UX Writing + CONTENT Strategy
Well-crafted content is key to any successful digital experience. My approach to content strategy is user-centered, data-driven, and produces measured success.
Content strategy and UX copywriting for the health dashboard at care.cvs.com, providing a seamless and intuitive experience for managing health needs.
Preventive care checklist
Problem to solve:
Give the "chief health officer" access to all of their family’s preventive care recommendations in a single place
UX copywriting for the Comcast Business Help & Support, providing a self-help option for businesses to triage their own technical support problems before calling Comcast.
Check connection status
Efficiently walks a user through checking their connection and diagnosing connectivity problems.
Problem to solve:
Breaking down a complicated technical journey into plain language and simple steps accessible to a business owner with an unknown amount of technical knowledge.
Conversational design
I have experience creating user-friendly, and human-like interactions between people and technology. Conversational design has the power to revolutionize the way we interact with technology, and well-designed conversational interfaces can enhance user experiences, improve efficiency, and increase user satisfaction.
CB Assistant: Billing Journey
CB Assistant's MVP journey guides a user through paying their bill, both authenticated and unauthenticated.
Problem to solve:
Allowing users to find a seamless digital payment solution through an engaging and human-like interaction with technology.
CB Assistant: SMALL TALK
By using small talk, CB Assistant provides users with a more personalized, human-like experience, making them feel more comfortable and satisfied with the interaction.
Problem to solve:
Creating a delightful user experience.