Catherine Wargo Roberts

resume

Senior Content Strategist

CVS, April 2022 - Present

• Content strategy and UX copywriting for the health dashboard at care.cvs.com, providing a seamless and intuitive experience for managing health needs.

• Collaboration with cross-functional teams, including product owners, UX designers, researchers, and accessibility experts to drive feature development.

• Contribution to the creation of user-centered and accessible products through active participation in collaborative processes.

• Development and management of content for features aimed at streamlining customer health management.

UX Copywriter 

Comcast Business, January 2021 - April 2022

• Led conversational design for the CB Assistant chatbot from discovery through launch.

• Created a style guide for the CB Assistant and oversaw its utilization by the writing team.

• Provided creative direction and copy review for new conversational designers to ensure a consistent and engaging user experience.

• Worked closely with product owners, project managers, UX/UI designers, and researchers to align on product vision and ensure 

• Crafted UX copy for a variety of channels, including web, mobile, and SMS, to enhance user experience and drive customer engagement.

Product Marketing Copywriter (freelance)

Chewy,  August 2020 - April 2021

• Wrote product marketing content and product detail pages in the unique Chewy brand voice.

• Collaborated with editors and proofreaders on large-scale projects, ensuring accuracy and consistency.

• Ensured the quality of product marketing content through a rigorous review and proofreading process.

Senior Copywriter & Account Strategist

Cobalt Communications, November 2019 - July 2020

• Crafted compelling copy for clients in the healthcare, science, and technology industries, effectively communicating complex concepts and ideas.

• Oversaw all internal marketing efforts, including blog writing and social media management, to promote the company and its services.

• Demonstrated strong project management skills by effectively coordinating with clients, team members, and stakeholders to deliver high-quality work.

Editor

Temple University Geography & Urban Studies Department, May 2019 - June 2020

• Served as an editor for a comprehensive report analyzing the impact of green space and urban parks on various aspects of urban life.

• Worked closely with academic authors and the William Penn Foundation to ensure the report was accurate and well-structured.

• Demonstrated strong collaboration skills by working effectively with a diverse group of stakeholders to produce a well-researched and informative report.

• Used attention to detail and strong organizational skills to manage the editing process from start to finish, delivering a high-quality end product.

Senior Copywriter

TripAdvisor/Viator, September 2015 - November 2019 

• Wrote effective product marketing copy for a diverse range of products and attractions.

• Conducted test projects to optimize TripAdvisor Attractions’ growing business by creating unique and engaging content.

• Served as project lead and lead author for the TripAdvisor Attractions Unique Content Style Guide, establishing a consistent voice and tone for all content.

• Demonstrated a deep understanding of the travel and tourism industry through the development of high-quality content that effectively marketed attractions and destinations.

Copywriter & Copyeditor

Scripted.com, September 2013 - March 2015

• Provided copywriting services with a focus on SEO optimization for clients including eBay, Travelocity, Consumer Affairs, and Hipmunk.

• Conducted copyediting for a high volume of submissions to ensure compliance with client-specified guidelines, improving the overall quality and readability of the content.

• Contributed to the success of clients by creating compelling, accurate, and optimized copy that effectively communicated the key benefits and features of their products and services.

• Demonstrated strong attention to detail and organizational skills in managing the copyediting process, ensuring a consistent level of quality and accuracy across all submissions.

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