Catherine Wargo Roberts
Content Strategist/Designer
+ UX Copywriter
resume

Overview
Catherine Wargo Roberts is a content designer and UX writer with experience in the technology, popular science, health, beauty, and lifestyle fields.
Skills
Enthusiastic cross-disciplinary collaborator
Willingness to be edited and switch directions
Open communicator
Strong opinions, loosely held
Senior Content Strategist
CVS, April 2022 - Present
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Content strategy and UX copywriting for the health dashboard at care.cvs.com, providing a seamless and intuitive experience for managing health needs.
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Collaboration with cross-functional teams, including product owners, UX designers, researchers, and accessibility experts to drive feature development.
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Contribution to the creation of user-centered and accessible products through active participation in collaborative processes.
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Development and management of content for features aimed at streamlining customer health management.
UX Copywriter
Comcast Business, January 2021 - April 2022
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Led conversational design for the CB Assistant chatbot from discovery through launch.
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Created a style guide for the CB Assistant and oversaw its utilization by the writing team.
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Provided creative direction and copy review for new conversational designers to ensure a consistent and engaging user experience.
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Worked closely with product owners, project managers, UX/UI designers, and researchers to align on product vision and ensure
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Crafted UX copy for a variety of channels, including web, mobile, and SMS, to enhance user experience and drive customer engagement.
Product Marketing Copywriter (freelance)
Chewy, August 2020 - April 2021
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Wrote product marketing content and product detail pages in the unique Chewy brand voice.
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Collaborated with editors and proofreaders on large-scale projects, ensuring accuracy and consistency.
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Ensured the quality of product marketing content through a rigorous review and proofreading process.
Senior Copywriter & Account Strategist
Cobalt Communications, November 2019 - July 2020
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Crafted compelling copy for clients in the healthcare, science, and technology industries, effectively communicating complex concepts and ideas.
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Oversaw all internal marketing efforts, including blog writing and social media management, to promote the company and its services.
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Demonstrated strong project management skills by effectively coordinating with clients, team members, and stakeholders to deliver high-quality work.
Editor
Temple University Geography & Urban Studies Department, May 2019 - June 2020
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Served as an editor for a comprehensive report analyzing the impact of green space and urban parks on various aspects of urban life.
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Worked closely with academic authors and the William Penn Foundation to ensure the report was accurate and well-structured.
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Demonstrated strong collaboration skills by working effectively with a diverse group of stakeholders to produce a well-researched and informative report.
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Used attention to detail and strong organizational skills to manage the editing process from start to finish, delivering a high-quality end product.
Senior Copywriter
TripAdvisor/Viator, September 2015 - November 2019
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Wrote effective product marketing copy for a diverse range of products and attractions.
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Conducted test projects to optimize TripAdvisor Attractions’ growing business by creating unique and engaging content.
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Served as project lead and lead author for the TripAdvisor Attractions Unique Content Style Guide, establishing a consistent voice and tone for all content.
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Demonstrated a deep understanding of the travel and tourism industry through the development of high-quality content that effectively marketed attractions and destinations.
Copywriter & Copyeditor
Scripted.com, September 2013 - March 2015
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Provided copywriting services with a focus on SEO optimization for clients including eBay, Travelocity, Consumer Affairs, and Hipmunk.
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Conducted copyediting for a high volume of submissions to ensure compliance with client-specified guidelines, improving the overall quality and readability of the content.
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Contributed to the success of clients by creating compelling, accurate, and optimized copy that effectively communicated the key benefits and features of their products and services.
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Demonstrated strong attention to detail and organizational skills in managing the copyediting process, ensuring a consistent level of quality and accuracy across all submissions.
Work Experience

Languages
Conversational Swedish
Terrible Portuguese
Can get into a conversation in Spanish but can't get out
Remembers a words of high school Italian
Education
University of San Francisco
Masters of Fine Arts, Creative Nonfiction
2012
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Completed coursework in Creative Nonfiction and a book-length manuscript
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Served as the Nonfiction Editor for Switchback, the literary magazine for the MFA Program of USF
Middlebury College
Bachelor of Arts, Psychology
2003
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Studied psychology and Swedish language abroad in Stockholm, Sweden
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Completed coursework in Italian, Swedish, and Portuguese
Bread Loaf Writers Conference, 2012
Esalen Writers Conference, 2014
Meta Bridge Builders Mentorship, Spring 2022