Catherine Wargo Roberts is a content designer and UX writer with experience in the technology, popular science, health, beauty, and lifestyle fields.
Enthusiastic cross-disciplinary collaborator
Willingness to be edited and switch directions
Strong opinions, loosely held
Senior Content Strategist
CVS, April 2022 - Present
Content strategy and UX copywriting for the health dashboard at care.cvs.com, providing a seamless and intuitive experience for managing health needs.
Collaboration with cross-functional teams, including product owners, UX designers, researchers, and accessibility experts to drive feature development.
Contribution to the creation of user-centered and accessible products through active participation in collaborative processes.
Development and management of content for features aimed at streamlining customer health management.
Comcast Business, January 2021 - April 2022
Led conversational design for the CB Assistant chatbot from discovery through launch.
Created a style guide for the CB Assistant and oversaw its utilization by the writing team.
Provided creative direction and copy review for new conversational designers to ensure a consistent and engaging user experience.
Worked closely with product owners, project managers, UX/UI designers, and researchers to align on product vision and ensure
Crafted UX copy for a variety of channels, including web, mobile, and SMS, to enhance user experience and drive customer engagement.
Product Marketing Copywriter (freelance)
Chewy, August 2020 - April 2021
Wrote product marketing content and product detail pages in the unique Chewy brand voice.
Collaborated with editors and proofreaders on large-scale projects, ensuring accuracy and consistency.
Ensured the quality of product marketing content through a rigorous review and proofreading process.
Senior Copywriter & Account Strategist
Cobalt Communications, November 2019 - July 2020
Crafted compelling copy for clients in the healthcare, science, and technology industries, effectively communicating complex concepts and ideas.
Oversaw all internal marketing efforts, including blog writing and social media management, to promote the company and its services.
Demonstrated strong project management skills by effectively coordinating with clients, team members, and stakeholders to deliver high-quality work.
Temple University Geography & Urban Studies Department, May 2019 - June 2020
Served as an editor for a comprehensive report analyzing the impact of green space and urban parks on various aspects of urban life.
Worked closely with academic authors and the William Penn Foundation to ensure the report was accurate and well-structured.
Demonstrated strong collaboration skills by working effectively with a diverse group of stakeholders to produce a well-researched and informative report.
Used attention to detail and strong organizational skills to manage the editing process from start to finish, delivering a high-quality end product.
TripAdvisor/Viator, September 2015 - November 2019
Wrote effective product marketing copy for a diverse range of products and attractions.
Conducted test projects to optimize TripAdvisor Attractions’ growing business by creating unique and engaging content.
Served as project lead and lead author for the TripAdvisor Attractions Unique Content Style Guide, establishing a consistent voice and tone for all content.
Demonstrated a deep understanding of the travel and tourism industry through the development of high-quality content that effectively marketed attractions and destinations.
Copywriter & Copyeditor
Scripted.com, September 2013 - March 2015
Provided copywriting services with a focus on SEO optimization for clients including eBay, Travelocity, Consumer Affairs, and Hipmunk.
Conducted copyediting for a high volume of submissions to ensure compliance with client-specified guidelines, improving the overall quality and readability of the content.
Contributed to the success of clients by creating compelling, accurate, and optimized copy that effectively communicated the key benefits and features of their products and services.
Demonstrated strong attention to detail and organizational skills in managing the copyediting process, ensuring a consistent level of quality and accuracy across all submissions.
Can get into a conversation in Spanish but can't get out
Remembers a words of high school Italian
University of San Francisco
Masters of Fine Arts, Creative Nonfiction
Completed coursework in Creative Nonfiction and a book-length manuscript
Served as the Nonfiction Editor for Switchback, the literary magazine for the MFA Program of USF
Bachelor of Arts, Psychology
Studied psychology and Swedish language abroad in Stockholm, Sweden
Completed coursework in Italian, Swedish, and Portuguese
Bread Loaf Writers Conference, 2012
Esalen Writers Conference, 2014
Meta Bridge Builders Mentorship, Spring 2022